Caryn Best

Vice President, Marketing and Communications, IAT Insurance Group

With a career that spans more than 30 years in communications, marketing and branding, Caryn Best has helped build and reinforce brand reputations for a variety of companies across diverse industries. From tech companies and financial services to worldwide hotel brands and real estate companies, Best has concepted, crafted, and executed campaigns that leverage marcomm to achieve business goals.Today, Best serves as Vice President, Marketing and Communications for specialty property and casualty insurer IAT Insurance Group where she leads the company’s corporate employee and agent/broker communications, including internal branding/employee activation, social media, public relations, advertising, brand strategy, content development, intranet, corporate website and digital marketing efforts. She joined IAT in 2017 to help establish its first Corporate Marketing and Communications Department, building a team of five talented pros, all female. She was promoted to Vice President two years later and is a member of its senior leadership team.

Prior to joining IAT, Caryn Best served as an independent marketing/communications consultant for advertising and public relations agencies, and business clients directly – a time she now wisely regards as ‘pretending to have it all.’ Her career includes leadership roles with advertising and marketing firms as well, working with a variety of clients.

She served as Corporate Communications Manager for Kemper Insurance from 2002 to 2004, managing agent and employee communications nationwide, including the company’s website, intranet, events, and co-op marketing program. She continued to work with Kemper for several years on various projects, including incentive programs and advertising and creative development.

She started her career in public relations and spent eight years with a branding and public relations agency in New York City. She holds a B.A. in Communications from Florida State University.

She is mom to two adult children – Gracie, 21, and Ethan, 24. She recently remarried, inheriting a 10-year-old fur baby, and resides in Raleigh, North Carolina.